Benefit to Consumer


B2C - Benefit To Consumer®, is the main 'retail' division of BEAUTICON VALLEY® Holding. It constitutes a major innovation in the market due to its humanistic rather than productive and commercial approach.

Its name, in fact, overturns and reinterprets in a disruptive way the commonplace of 'business to consumer', revised in a key of social and environmental sustainability with an ethical approach. The customer and his well-being are at the centre of the entire process.

So, it is no longer just a matter of doing 'business'.

Instead, it is necessary to offer customers tangible 'benefits' in the form of quality products and services that respect the environment and those who produce them.

The main brands

The other pillars of the Network

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